Tealium for Customer Analytics & Predictive Insights

Deliver proactive, meaningful experiences based on real-time data across the customer journey

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Understand Buyer Behaviors Through Customer Data

One-on-one conversations are best for understanding customers, but for most businesses, that’s not possible. Use data to anticipate your most likely buyers, predict a segment that could churn, or figure out the precise time to present an offer.

Analyze Cross-channel Behavior

Build Your Own Predictive Actions

Reduce Time and Effort to Insight

Automate Insights-to-action

Solutions to Key Business Challenges

Model your customers your way and connect insights to action.

Collect Data for Better Insights

Tealium helps you collect data in a foundational layer, ensuring data is high quality from the start. With an integration marketplace of 1300+ technologies, you can focus on analyzing data, not just collecting it the right way.

Define Your Own Attributes

When every business-customer relationship is unique, out-of-the-box vendor metrics, segments, and reports can be a huge drag on analysis. With Tealium, you can model your customer and audience segments as you see fit.

Connect Insights to Action

Businesses often rely on marketing or CX to implement the hard-won insights gleaned from analysis. Tealium gives the entire organization the tools to build custom reports and the ability to automate real-time action.

Delivering Better Data to the World’s Most Innovative Enterprises

From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better.

Use Case 1

Analyze Cross-channel Behavior

We’re faced with new challenges to tracking customer behavior today, so brands must take a first-party data-centric approach when assessing customer interactions. Customers access multiple sources and channels, but with the right collection capabilities, analysts can create a data foundation that provides a complete view of their customers’ activities. Teams can focus on measuring and analyzing the behavior rather than waste time and resources wrangling data.

Solutions - Customer Analytics & Predictive Insights

Use Case 2

Build Your Own Predictive Insights

Predictive insights require a high volume of high quality data for analysis. Tealium enables brands to collect data from a wide range of sources, resolve customer identity, and define custom attributes. With Predict ML, you can predict any attribute you’re tracking, then use that prediction to define audience segments and trigger CX actions.

Solutions - Customer Experience & Personalization

Use Case 3

Reduce Time and Effort to Insight

Analysts commonly spend up to 80% of their time wrangling data instead of analyzing it. Tealium’s data layer approach helps companies reduce post-processing time by building insights directly into their data collection practices. With pre-defined analysis points, organizations greatly reduce time-to-insight and save effort producing results.

Use Case 4

Alternate Customer Experiences in Real-time

The reason we learn new things is so we can use them to improve our lives. Otherwise, what’s the point? So the value of a customer insight depends on how you activate it. Instead of relying on backward-looking, manual segmentation efforts, build your CX goals into data collection practices. That way, your insights drive maximum value and don’t sit in a report.

Keep the Technology Stack You Want Without Sacrificing Data Insights

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations

Tealium for Customer Analytics & Predictive Insights

Deliver proactive, meaningful experiences based on real-time data across the customer journey

Understand Buyer Behaviors Through Customer Data

One-on-one conversations are best for understanding customers, but for most businesses, that’s not possible. Use data to anticipate your most likely buyers, predict a segment that could churn, or figure out the precise time to present an offer.

Analyze Cross-channel Behavior

Build Your Own Predictive Actions

Reduce Time and Effort to Insight

Automate Insights-to-action

Solutions to Key Business Challenges

Model your customers your way and connect insights to action.

Collect Data for Better Insights

Define Your Own Attributes

Connect Insights to Action

Delivering Better Data to the World’s Most Innovative Enterprises

From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better.

Use Case 1

Analyze Cross-channel Behavior

Use Case 2

Build Your Own Predictive Insights

Use Case 3

Reduce Time and Effort to Insight

Use Case 4

Alternate Customer Experiences in Real-time

Keep the Technology Stack You Want Without Sacrificing Data Insights

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

We’re Here to Help

Let us show you how Tealium can help provide the predictive insights and customer analytics you need to drive ROI.