Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

12 Emerging IoT Trends That Will Become Mainstream In 2018
A CMS Wire Article

Enterprises still seem to be wrestling with the problems the IoT poses rather than harvesting the benefits that it offers. There is nothing unusual in this given that the IoT is still a relatively new phenomena and there are considerable — and justified — security fears dominating enterprise strategies around the IoT. With security solutions getting “smarter” and enterprises actively looking to harvest consumer data harvested from the IoT, the connection between IoT and Industrial IoT is getting…keep reading.

2018: The Year of Data Protection
An information age Article

The shift businesses have had to make in the way they think about building products or services that deliver the best customer experience possible, and ultimately, allow them to survive in the ever-changing digital world has unearthed exciting new technology, but also given rise to security threats and vulnerabilities. And as the proliferation of devices today is set to increase tenfold as more ‘things’ in the home become connected to the internet, brands will start to have more customer data than…keep reading.

How AI Will Revolutionize Personalization
A MarketingTech Article

One of the best ways to help your customers and ensure that they engage in more positive, and less overwhelming, purchasing behaviors is to offer them personalized product recommendations. In 2018 AI will allow retailers to understand customers’ preferences as well as their closest friends do, if not better. AI will memorize their browsing pages, purchases, likes, clicks and most intimate…keep reading.

How To Build The Product That People Want
A Forbes Article

In the realm of product development, ideas — even the wildest ones — are the stepping stone to innovation. And seeing that idea come to fruition is rewarding, but the transformation of an idea to a successful product is not always a simple one to navigate. And testing the market to understand what consumers respond to often comes at great costs and takes a lot of time. So, how do we build the product people actually want in a cost-effective way and, more importantly, in a way that works? Keep reading.

Daniel Pink On Why Time of Day Matters
A Success Magazine Podcast

Your company might implement Casual Friday, but what about Chrono-type Friday? According to Daniel Pink it’s not a bad idea. Chronobiology is the study of how organisms adapt to solar- and lunar-related rhythms and in this podcast, Pink explains why it might actually be good for a basketball team to be losing at halftime and how to understand what types of work tasks are best suited for certain times of the day based on…keep reading.

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