Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

CRM In The Age of Data: Why CMOs Are Buddying Up To Big Data
A Forbes Article

With new technologies being introduced seemingly every day and regular new advances in managing and utilizing consumer data on line, it’s getting harder and harder to stay at the cutting edge of marketing technologies. The technology itself is always moving faster than marketers can figure out how to best put it to use. As we enter another year of new developments and strategies, you’ll fall behind if you don’t have…keep reading.

Use Your Data To Make 2018 The Year of Good Business
A MarketingLand Article

2018. A new year. And with each new year, we’re all routinely asked for our predictions, resolutions and hopes for the coming months. Identifying what customers need and delivering it profitably is the essence of marketing. We know that delivering products and services easily, conveniently, at the right time and at the right price should deliver corporate profits. But doing it responsibly is…keep reading.

12 Reasons Why Digital Transformations Fail
A CIO.com Article

Digital transformations are fashionable these days. You won’t find an enterprise that isn’t leveraging some combination of cloud, analytics, artificial intelligence and machine learning to better serve customers or streamline operations. But here’s a hard truth about digital transformations: Many are failing outright or are in danger of failing. Half of 400 U.S.-based senior executives believe their company isn’t successfully executing 50 percent of their strategies. One in 5 say their company’s digital transformation is…keep reading.

Is Your Company’s Data Actually Valuable In The AI Era?
A Harvard Business Review Article

AI is coming. That is what we heard throughout 2017 and will likely continue to hear throughout this year. For established businesses that are not Google or Facebook, a natural question to ask is: What have we got that is going to allow us to survive this transition? In our experience, when business leaders ask this with respect to AI, the answer they are given is “data.” This view is confirmed by…keep reading.

15 Books Every First-Time Manager Should Read
An Inc.com Article

What’s social media good for? That might be a hotly debated topic at the moment, but one thing’s for sure — your online friends and followers are certainly a great place to turn if you need book recommendations. Former Etsy CEO Chad Dickerson recently asked on Twitter: “What book would you recommend most for new, first-time managers?” and his nearly 16,000 followers poured out excellent suggestions for those…keep reading.

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