Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

What Has Your Data Done For You Lately?
An ExchangeWire Article

Access to information has been revolutionized by the internet; and big data now provides insights on consumers at the touch of a button. However, the demographics that have historically guided our communication planning are becoming increasingly meaningless. Marketers can now take advantage of big data to…keep reading.

The Case For Kindness In Marketing
A Forbes Article

Bottom line: kindness pays. By practicing kindness in your business, you can increase your income, generate new clients, stimulate repeat customers to buy and much more. There are four reasons that kindness in marketing matters and by expanding kindness in your business you can…keep reading.

GDPR: Offering Businesses The Right To Not Forget Consumer Rights
An information age Article

The recent news that Google received more than 2.4 million requests to remove URLs from its search results under Europe’s “right ot be forgotten” laws emphasizes the much-needed shift in consumers beginning to understand their growing data rights. At the heart of GDPR is…keep reading.

Location-Based Mobile Ads Drive Double The Engagement Of Generic
A MarketingTech News Article

New research has shown that consumers are twice as likely to engage with mobile ads that utilize location data then they would with generic ads. The survey also found that mobile ads related to user hobbies and interests perform much better than generic mobile ads. Of those surveyed who have engaged with…keep reading.

4 Tips For Inspiring Your Marketing Teams
A DMN Article

On LinkedIn, workers regularly gripe about management techniques that crush their spirits and demotivate them. Why do managers sometimes miss the mark? Their interests are aligned. Inspired workers create better work. A marketing campaign is positively impacted when the right creative minds are…keep reading.

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