Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

Marketing Technology Landscape 2018: MarTech 5000 (Actually 6,829)
A Chiefmartec Article

Like the running of the bulls in Pamplona it’s become a yearly tradition for Chiefmartec to release the marketing technology landscape at the MarTech conference every year. And this years graphic includes 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. What’s shocking is that the size of the 2018 landscape is equivalent to all of the marketing tech landscapes assembled from 2011 through…keep reading.

4 Technologies Driving The Future of Customer Experience
A Forbes Article

75% of consumers expect a consistent experience wherever they engage and 87% of consumers think brands need to do more to provide a seamless experience. Lucky for marketers, technology is on our side. With keeping customers happy being the primary goal of business, CMOs and CIOs need to equip their employees with…keep reading.

Why Data Analytics Initiatives Still Fail
A CIO.com Article

Most executives agree that data governance is vital, citing compliance, customer satisfaction and better decision-making as key drivers, according to the 2018 State of Data Governance. However, the report found that almost 40% of responding organizations don’t have a separate budget for data governance and 46% don’t have…keep reading.

One Month To Go: Are Companies Ready As The GDPR Deadline Approaches?
An information age Article

The General Data Protection Regulation represents one of the biggest shake ups to how organizations protect and use their consumer data. Current EU data protection laws are not sufficient in what is now a data-driven world. Indeed, GDPR will greatly extend beyond the EU data protection law’s territorial reach, not only applying directly to firms based in the EU but also, for example, to those offering services to…keep reading.

5 First-Party Data Strategies To Power Your Personalization
A ClickZ Article

Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their…keep reading.

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