Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

A Marketer’s Dilemma: Overcoming The Challenges Of The Data Disconnect
A MarketingTech Article

Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t mean the process of gathering and using this information is easy or simple (few things ever are) and it’s certainly not fail-proof. There’s always room for…keep reading.

How You Can Use AI In Your Holiday Marketing Campaigns
A DMN Article

Artificial intelligence (AI) is increasingly prominent in society, and many forward-thinking marketers will integrate it into their holiday marketing campaigns this year. Here are six ways to do that. First is to build customer profiles that shape further…keep reading.

Curiosity-Driven Data Science
A Harvard Business Review Article

Data science can enable wholly new and innovative capabilities that can completely differentiate a company. But those innovative capabilities aren’t so much designed or envisioned as they are discovered and revealed through curiosity-driven tinkering by the data scientists. So, before you jump on the data science bandwagon, think less about…keep reading.

The New Networking: How Marketers Connect In 2018
A MarketingWeek Article

Forget the awkward chat, name badges and swapping business cards. A new wave of networking is growing in popularity that shuns the corporate world in favor of building reciprocal relationships based on sharing ideas and support. Marketers and entrepreneurs alike are ditching the traditional idea of corporate networking in favor of…keep reading.

How Your Phone Can Help You Work More Effectively
An Article

There’s no doubt that technology helps us work more effectively. A 2016 survey from The Hartford polled more than 1,200 workers and found that a vast majority felt their work productivity is improved by the internet (83 percent), email (79 percent), and mobile devices (72 percent). But it can also be a major…keep reading.

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