Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Customer Centricity

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

Data Agility: It’s Time for CDOs to Realize They’re In The Marketing Department Too
An ExchangeWire Article

While ‘big data’, ‘GDPR’, and ‘personalization’ are now part of the common lexicon, a significant proportion of companies are still hesitant to adopt agile processes when it comes to managing their data. As Margaret Wagner, EVP chief growth officer at Merkle EMEA, writes – companies should think ‘data agility’, and not merely be content with expanding their data assets without leveraging them for…keep reading.

Why Relevancy at Scale Should Be Key Priority for Consumer Brands
A MarTech Series Article

The big consumer brands that have long defined the industry are no longer untouchable. A combination of rapidly changing consumer needs and expectations and a leveling competitive playing field is creating a highly uncertain, disruptive environment — one full of challenges, but ripe with…keep reading.

Four Reasons Your Website Needs To Deliver A Truly Personalized Experience
A MarketingTech Article

According to a survey of marketing professionals, 98% of marketers agree that personalization improves customer relationships. Additionally, 88% believe their customers already expect their experiences to be personalized. When companies fail to meet those expectations, customers can feel disappointed with a brand. Add on the challenge of exponentially shorter buying cycles, and businesses often struggle to…keep reading.

Marketing Attribution and Data Management 2019: Key Takeaways From Research Briefing
A ClickZ Article

There are some major findings based on a current project ClickZ did around marketing and data management. Over one third (34%) of survey respondents believe that their company analyzes less than 20% of all consumer data available to them. Only 32.5% of businesses have a clear view of the customer lifetime value of their customers. And only 43% are…keep reading.

How To Protect Your Team From Burnout
A Thrive Global Article

Burnout is a growing epidemic in our workplaces, and it’s affecting not just employee well-being, but the corporate bottom line. Forty-four percent of full-time workers in the U.S. say they feel burned out at work at least sometimes — if not very often or always — according to a recent Gallup report. This contributes to an estimated annual loss of nearly $2,000 per employee from lack of sleep alone, as…keep reading.

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