The Friday 5: MarTech Article Must-Reads

 In Customer Centricity

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

The Coming Impact of GDPR on Digital Businesses
An SD Times Article

Time is quickly running out for businesses not prepared for the May 2018 introduction of the European Union’s General Data Protection Regulation (GDPR), which has the potential to impact any business that interacts with customers that are members of the EU. Preparing for compliance means that CISOs (or other IT professionals) will have to act quickly to prevent their businesses from racking up large fines, and one of the first steps to take on the path to GDPR compliance starts with…keep reading.

Digital Transformation Failure is a Business Failure
An information age Article

Despite spending millions of dollars on digital transformation in the past year, enterprises still feel they are at significant risk of being left behind by their industries. This was revealed in a survey of 450 heads of digital transformation for enterprises across the US, UK, France & Germany. It found that 80% are at risk of being left behind by digital transformation, while 54% believe…keep reading.

The State of the Mobile Customer Experience
A Forbes Article

Not only is exceptional mobile user experience a top priority for retailers because consumers are expecting a seamless online shopping experience, no matter the device they’re on, but also because of the amount of potential revenue involved in direct online sales and offline revenue. According to a 2016 study, mobile retail sales totaled over $60 billion while mobile interactions influenced $1.05 trillion in offline sales. With the available potential that mobile retail holds, why is mobile CX still so…keep reading.

How Chatbots Are Evolving The Retail Industry
A MarktetingTech News Article

Chatbots have become a ubiquitous theme across almost every customer-facing industry, which is shaking up customer service functions and cutting costs. As consumers embrace the convenience of ecommerce, more conversations with brands are taking place online. An IBM survey revealed that 65% of US millenials prefer going online to get support from a brand. So how can chatbots, and other areas of AI, make shopping a better, easier and more…keep reading.

The Different Modes of Collaboration (and why they matter to your business)
A CMS Wire Article

When we talk about collaboration we typically assume it’s a single behavior – we either collaborate or we don’t. But by treating collaboration as a check box that’s ticked off when we roll out a suite of digital tools, we leave it to the fates if collaboration will magically happen or not and there are two very different types of collaboration. There are…keep reading.

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