The Friday 5: MarTech Article Must-Reads

 In Customer Centricity

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

Unlock the Data Goldmind to Make Your Customer Experience Shine
A MarketingTech Article

Data is the oil of the 21st century as we’re operating in a digital economy where data is more valuable than ever and in today’s connected world marketers are sitting on a data goldmine.  The challenge, though, is how does one turn data into insight and action and use it to return the customer to the heart of the business? The new digital economy dictates that…keep reading.

Dear Panicked and Stressed Marketers: It’s OK, Nobody’s Figured It All Out
A CMS Wire Article

The mounting pressure to produce successful digital customer experiences and the growing number of marketing technology platforms combine to give CMOs nightmares. We know what all the current martech trends are but guess what, we’re not alone in our panic…keep reading.

The Board of Directors You Need for a Digital Transformation
A Harvard Business Review Article

When the term digital transformation was first discussed by consultants and business publications, its implications were more about keeping up and catching up than true transformation. Additionally, at first it was only applied to….keep reading.

5 Fresh Examples of Customer Experience Innovation
A Forbes Article

Recent research conducted by Forbes shows that last year 75% of companies said their top objective for the year was improving customer experience. But how do companies know how to do that? There is a major role for…keep reading.

Google’s Former In-House Therapist On Being Happier In Everyday Life
A Thrive Global Article

The frustration of not being able to access everyday happiness is natural and understandable. You work hard to build a life that reflects your values and goals. You do your best to be positive and you’re not necessarily encumbered by classic misfortune, but you’re still just not really that happy. They say the key is finding your…keep reading.

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