As pioneers of the data layer, Tealium knows how to create a distraction free set of data that any organization can use to fuel its data needs now and into the future. The data layer is the heart and soul of your entire data stack, allowing your business to transfer things like first name from Google Analytics, MailChimp, and even your mobile app; to one another seamlessly without any need for Extraction, Transformation, and Load (ETL) while simultaneously eliminating normalization.

Because of our experience in building vendor neutral, business goal oriented data layers for hundreds of companies; we created an infographic to showcase best practices on data layer design.

The-Do_s-and-Don_ts-of-Data-Layer-Design

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Hilary Noonan
Hilary is the Director of Content at Tealium.

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