Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Data

Reading Time: 2 minutes

What Can You Do With a Customer Data Platform?
A Article

Most marketers today share two problems: fragmented systems and customers who want a unified experience. Customer data platforms (CDP) promise to close the gap between the two by gathering data from all sources, transforming it into unified customer profiles, and sharing those profiles with any system that wants them. Many CDPs go even further to create segments and recommend the best treatments for each individual…keep reading.

Here are 5 key details in California’s new privacy law
A Fast Company Article

Working under a tight deadline, California state legislators cobbled together and passed a sweeping privacy law in just 3 months, with much of the work done in about a week. (By comparison, Europe’s similar GDPR regulation took about four years.) At 31 pages and over 10,000 words, the California Consumer Privacy Act of 2018…keep reading.

Tighter data rules affect some marketers more than others
A MarTech Today Article

The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Marketers have watched these changes take place over a dizzyingly short period of time.keep reading.

How World Cup Advertising Is Undercut by GDPR and the US Team’s Absence
An AdExchanger Article

The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful for World Cup sponsors becausekeep reading.

Collaborative Intelligence: Humans and AI Are Joining Forces
A Harvard Business Review Article

Artificial intelligence is becoming good at many “human” jobs—diagnosing disease, translating languages, providing customer service—and it’s improving fast. This is raising reasonable fears that AI will ultimately replace human workers throughout the economy. But that’s not the inevitable, or even most likely, outcome…keep reading.

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