Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Data, Digital Velocity, Events

Reading Time: 2 minutes

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.

How Brands Overcome The Challenge of Data Overload To Boost Marketing Effectiveness
A MarketingWeek Article
Businesses are increasingly looking for evidence from marketers that shows why they should invest in the discipline and the impact that investment will have on the top and bottom lines. Evidence matters in marketing effectiveness and the best learnings can be centered around why over-datafication is…keep reading.

Five Ways To Ensure Data Capture Strategies Don’t Ruin Your CX
A MarketingTech Article
The wave of GDPR panic that overwhelmed many digital marketers at the start of the year, has been cited as the reason why UX – and therefore the resulting customer experience (CX) – seems to have gone out of the window for many brands. For others, it is the hunger for leads that has made it almost impossible to…keep reading.

How To Use Data To Power Targeted Account Selection
A MarketingLand Article
Despite the impressive results organizations are generating with target account strategies, ABM is still in its infancy. When it comes to account-based, many marketing and sales teams are still struggling with execution and efficiency. One of the biggest barriers to an effective ABM program is…keep reading.

How To Use Online Customer Reviews To Inform Data
A ClickZ Article
Data shared on social channels like Facebook, Instagram, forums etc., are places where target audiences share unfiltered opinions about brands – learning from each other instead of from brands directly. More than 80 percent of consumers seek the advice of family or friends before making purchases online. According to a Nielsen study, that number…keep reading.

Meet Three Women Rewriting The Rules Of The Workplace
A Forbes Article
Despite the changes America has gone through in the past 75 years, the structure of our workforce has stayed surprisingly the same. What would the workforce look like if the economic power of women was taken into account? And how can both men and women play a role in making true equity a…keep reading.

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