Marketing Strategy
December 5, 2023
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Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Tealium Continues To Lead In CDP Buyer’s Landscape
A MarTech Series Article
More than 400 qualified marketing executives – across the financial, media and publishing, retail, e-commerce and tech sectors – participated in The Relevancy Ring CDP Buyer’s Guide 2018. The in-depth analysis assessed each enterprise-class CDP’s ability to manage data, how innovative each product is, how effectively the platforms facilitate collaboration and their overall efficacy. Tealium outperformed its competition in the Guide and continues to exceed…keep reading.
Marketers, You’re Probably Not Paying Enough Attention To Mobile Wallets
An eMarketer Article
In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet. We estimate that 55.0 million US mobile phone users will make a proximity mobile payment—one that’s completed on a mobile device at the point of sale—by the end of this year. Many of those users will turn to a mobile wallet like Apple Pay, Google Pay or Samsung Pay to make…keep reading.
Should AdTech Panic Over The California Privacy Protection Act Now or Later
An AdExchanger Article
When the EU’s General Data Protection Regulation (GDPR) was passed and enacted, US adtech companies at least had the comfort of the Atlantic Ocean. Hungry EU regulators chomping at the bit to enforce the burdensome requirements and extract GDPR’s significant fines did not sit in our backyard ready to pounce. That didn’t stop companies from enacting processes and controls to comply with the GDPR, even though there was…keep reading.
11 Customer Experience Experts: Here’s How To Get Customers Talking About Your Company
A Forbes Article
As companies pour money into generating the seemingly elusive “word-of-mouth marketing,” it’s not just about celebrities and other influencers. Focusing on a great customer experience can result in fewer customers leaving a business and, perhaps more importantly, more customers advocating to their friends and families on a company’s behalf. Now that we’re firmly in the second half of 2018, it’s time to take a fresh look at the customer experience strategy that was…keep reading.
The Unlikely Activists Who Took on Silicon Valley— and Won
A NY Times Article
The way Alastair Mactaggart usually tells the story of his awakening — the way he told it even before he became the most improbable, and perhaps the most important, privacy activist in America — begins with wine and pizza in the hills above Oakland, Calif. It was a few years ago, on a night Mactaggart and his wife had invited some friends over for dinner. One was a software engineer at Google, whose search and video sites are visited by over a billion people a month. As evening settled in, Mactaggart asked his friend…keep reading.
