Marketing Strategy
December 5, 2023
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GDPR’s First 100 Days: What’s Next For The Industry?
An ExchangeWire Article
On September 2nd GDPR legislation passed the 100-day mark. You’d be forgiven for missing the occasion; nestled surreptitiously amongst the noise of ‘Back to School’, the first three months of compliance have passed largely without note. As brands and marketers return to their desks, they would benefit from taking stock of the subtle shifts in the landscape that have been…keep reading.
Why Marketers Use AI For Audience Targeting
An eMarketer Article
There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmentation are among the most common uses for the emerging technology. In a May 2018 survey of 400 digital advertising professionals worldwide just one-fifth of respondents said that they don’t plan to use AI for audience targeting or audience segmentation. Nearly half of those polled already use AI for…keep reading.
Start Predicting Intent At Any Moment in The Customer Journey
A ClickZ Article
Customers are connected and mobile-first, and they’re in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away exactly how to better serve them in every moment throughout their journey. Furthermore, in an era of machine learning, marketers can…keep reading.
How To Put An End To Your Marketing Analytics Frustrations
A CMS Wire Article
There are more than 6,000 marketing analytics solutions out there, yet we still struggle to access the analytics we need to make the strategic decisions that arise on a daily basis. The data is there — we have access to more of it than ever before. Still, marketers are left looking for a better way to inform decisions about budget allocation, ROI and…keep reading.
13 Ways To Start Training Your Subconscious Mind To Get What You Want
A Forbes Article
Your brain is built to reinforce and regulate your life. Your subconscious mind has something called a homeostatic impulse, which regulates functions like body temperature, heartbeat, and breathing. But what many people don’t realize is that just as your brain is built to regulate your physical self, it also tries to regulate your mental self. Your mind is constantly filtering and bringing to your attention information and stimuli that affirms your…keep reading.
