Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
The SEO/Data Analyst Hybrid: Why You Should Advocate For Data-Driven Decision Making In A Content-Driven Field
A MarketingTech Article
The digital landscape is continually evolving—and the major search engines regularly roll out new algorithm updates—so SEO specialists have learned to stay flexible and reactive. As the industry inches closer and closer to relying on comprehensive machine learning, data points, SEO professionals must again evolve with…keep reading.
The End of Interruption: IAB Rolls Out New Advertising Best Practices
A MarTech Series Article
Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at people. Consumers are increasingly taking back control. For one, they are becoming less tolerant of annoying ads. 71% of Americans say ads are more interruptive than ever. Cue the rise of everything from ad blockers to paid streaming services. This shift means that brands must…keep reading.
3 Reasons Why Brand Storytelling Is The Future of Marketing
A Forbes Article
In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to…keep reading.
Improving Digital Literacy Is Simple
A CMS Wire Article
In the age of robotic process automation and artificial intelligence, the need for digital literacy has become essential for today’s technology workers. So let’s explore the connections between digital literacy and employee experience and its implications on digital workplace technology purchase…keep reading.
How To Reframe Your Thinking About The Worst Parts Of Your Job
A Fast Company Article
Even people who absolutely love their jobs still have aspects of the work that they can’t stand. It might be an annoying task that has to be done frequently, like turning in receipts to get reimbursed for expenses. It might be something more significant, like dealing with a client who talks for a long time without…keep reading.
