Marketing Strategy
December 5, 2023
MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
What Small Retailers Can Learn From Amazon Prime Day
A Forbes Article
Amazon Prime Day is a mid-year Black Friday of sorts when Amazon offers its Prime members access to a treasure trove of deeply discounted products. Some might claim that Prime Day is simply another excuse for a mid-summer sale, but CMO’s are seeing Prime Day as an example of a superior growth strategy and a preview of the future of loyalty. There are three primary ways to grow a business…keep reading.
The Future of Tech Platforms: Judges of The Drum Awards for the Digital Industries Pitch In
A Drum Article
The Drum Awards for the Digital Industries (DADI) have introduced two new categories for 2017, Best Tech Platform and Best Use of AI/Machine Learning. Ahead of the entry deadlines The Drum asked judges what they think will be the most exciting emerging tech platform over the next 12 months. Tealium’s Customer Data Hub was quoted as “a tech platform to watch over the next 12 months. Not only does”…keep reading.
What the EU’s Google Ruling Means for Brands and Content Management Providers Worldwide
An eMarketer Article
Though the EU’s fining of Google $2.7B for unfairly ranking some of its own services won’t have an immediate impact on the US, it could eventually reverberate and create new challenges for content management providers and international brands. Some of the potential consequences may be…keep reading.
Make a Strong Process-Culture Your Competitive Advantage
A CMS Wire Article
In the new world of work, when job seekers look for new opportunities they evaluate company culture as much as they do an organization’s stability and compensation policy. And this modern-day focus on ‘what’s in it for me’ puts businesses under pressure to provide an environment that attracts and retains sought-after talent. Strong process creates…keep reading.
7 Industries That Will Be Radically Changed By The IoT
An Information Age Article
Whenever anyone talks about how the IoT is going to revolutionize the world, people often invoke a similar shortlist of applications: connected & autonomous cars, connected appliances, connected healthcare and so on. But the ramifications of the IoT go much further than this. IoT is likely to penetrate into…keep reading.
Event Spotlight
Just announced: Digital Velocity San Francisco October 18-19th! Register today to get the early bird rate and get $200 off! This years blockbuster event expects over 500 attendees and industry experts as we see compelling presentations on cutting-edge martech topics, hear customer success stories, see a sneak-peek of Tealium’s product roadmap, join in on intimate roundtable discussions and so much more.
Checkout our Digital Velocity NYC Highlight Reel to get an inside look at one of the most talked about events of the year.
