Marketing Strategy
December 5, 2023
MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Intent Marketing Done Differently
A DM News Article
When people have a bad experience with marketing or sales, it’s usually because they perceived someone or something as being too pushy. Or misleading. Or irrelevant. Intent marketing reverses that. It tries to figure out which way the consumer is already pushing. Then it delivers what they want or need in that particular moment. Intent marketing underlies all…keep reading.
New Study Shows Consumers Don’t Trust Artificial Intelligence
A MarTech Today Article
A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make…keep reading.
Almost Two Thirds of UK Ad Spend To Be Online by 2020
A MarketingWeek Article
Britain is racing ahead as one of the world’s largest online advertising powerhouses behind only the US and China, with UK advertisers set to spend 62% of their budget online by 2020. UK online advertising expenditure, relative to the size of the economy, is now the highest in the world at 0.63% of GDP. In 2018, online advertising contributed 57% of the UK’s total…keep reading.
Majority of CEOs Think They’re Providing Superior Experience, But They Aren’t
A Which50 Article
There is a disconnect between CEOs and customers. 80 percent of CEOs think they are providing a superior experience but only 8 percent of their customers agree. At a conference held last week, attendees learned the gap between what you think is happening, versus what’s really happening is called the experience…keep reading.
6 Books To Help You Be Successful At Work & Beyond
A Success Magazine Article
As the summer season approaches there’s no better time than now to dive into a few good books. Here are some top picks for summer reading and beyond to help you both personally and professionally. Checkout these top books for you to…keep reading.
