With 2023 quickly moving into the rearview mirror, now is the time to build your 2024 marketing strategy. In our blog, 3 Ways to Power Your 2024 Marketing Strategy, you’ll learn data-backed methods to transition from 2023 to 2024 successfully. We’ll examine a few key areas, focusing on the importance of real-time data, first-party data, […]
8 Step Organizational Roadmap To CDP & CX Transformation
Today’s businesses are constantly striving to stay ahead of the curve and meet the ever-evolving demands of their customers. As a result, developing a comprehensive roadmap for a Customer Data Platform (CDP) and Customer Experience (CX) transformation has become not just a choice, but a necessity for any forward-thinking organization. In this blog, we’ll explore […]
The Importance of Real-Time Data for Black Friday and Cyber Monday
Let’s explore the importance of real-time data for Black Friday and Cyber Monday by setting the scene. The weather is cooling off. You might be wrapped up in a blanket, on the couch about to watch some football. Nothing sounds better than soup made in that incredible crockpot that is still in your Amazon cart! […]
