Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

 In Martech

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

Data Privacy: The US and Europe Head In Opposite Directions
An ITProPortal Article

A lot of extremely important things are happening on both sides of the Atlantic with regard to personal data, but it looks like the US and the EU have very different ideas about which direction each is going to take. Keep reading

5 Hidden Mistakes Digital Marketers Need To Stop Making 
A Forbes Article

Digital changes at an awe-inspiring pace and as professionals we must always learn from our wins and from our failures. When the consequences of our mistakes are clear we know there’s a problem to address – but what about when those consequences are harder to detect? How do we ensure we stop making them? Keep reading...

It’s All So Quiet: Using Silence to Speak to Your Audience 
A MarTech Series Article with Adam Corey, VP of Marketing at Tealium

Email marketing has the highest ROI of any channel and format, yet over half of consumers have considered deleting email accounts due to overzealous and irrelevant e-marketing campaigns. There is a disconnect and a lost opportunity to engage these customers and the answer lies in an unexpected place: an empty inbox. By speaking less and listening more, brands can capitalize on the ‘silence is golden’ moment. Keep reading

Alexa & Siri Are Changing Search: 5 Ways To Stay on Top
A MarketingTech News Article

The enthusiastic adoption of voice activated personal assistant technology has put voice search queries in focus for search engine marketers. Google CEO Sundar Pichai states that 20% of all Google searches are now voice searches, and we all know that Google and other search engines don’t create the answers to the questions consumers ask; organizations, bloggers and brands do. So what does a brand need to do to stay on top? Keep reading…

3 Ways To Ensure Your Marketing Technology Stacks Up
A MarTech Today Article

Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality it can also be overwhelming. Checkout this extremely practical advice to help guide your tool selection. Keep reading

Partner Content Spotlight

Tealium trusted partner, ObservePoint, is helping data stakeholders tackle the ever elusive concept of a data layer – what it is and why martech professionals need one. Their latest eBook, ‘The Elusive Data Layer: What Is It & Why Do I Want One?’, pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one. Read the eBook today!

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