Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
TechBytes with Mike Anderson: CDP-Customer Intelligence Relationship
A MarTech Series Article
Of all the marketing technologies, Customer Data Platforms (CDPs), are growing in popularity and relevance among leading marketing teams. There are many reasons why marketers prefer to rely on CDPs rather than depending only on data systems, including CRM and DMP. Mike Anderson, Co-Founder and CTO, Tealium, spoke to MarTech Series about the CDP-Customer Intelligence relationship, and the increasing adoption of…keep reading.
Customer Data Platform Market Worth $3,265.4 Million by 2023
A Markets Business Insider Article
According to a new market research report, the global market size is to grow from $903.7 million in 2018 to $3,265.4 million by 2023. Major growth factors for the market include increasing pressure on CMOs to deliver personalized customers experience leading to an increased demand for the availability of real-time data, and a growing demand for…keep reading.
With Consumer Trust At An All-Time Low – It’s time For The Digital Industry To Fight Back
A MarketingTech Article
You don’t need statistics or sentiment analysis to tell you that the trust consumers have in digital advertising has reached a significant low. They can, however, put the scale of the issue into context. The lack of confidence in digital ads is well reflected in the rate at which ad blocking has grown over the last few years, so much so that eMarketer expects that a third of all internet users will be…keep reading.
How Enterprises Can Scale Their Machine Learning
An InformationWeek Article
Enterprise organizations recognize the key functions that artificial intelligence and machine learning will play in their businesses in the future, and, depending on what survey you have read in the last year, they are investing to make that future is a reality. But what does it take to build a successful AI and machine learning practice? What does it take to go beyond building that practice and actually…keep reading.
Working With An AI Vendor: How Marketers Can Take The Leap
A MarTech Today Article
If you’re a marketer in 2018, it’s likely you’ve at least thought about using artificial intelligence to power automation in your company. How can you not, given the hype? But what must marketers know before taking the leap? They need to work closely with their data scientists and with their vendors to make sure…keep reading.