Video: Andrew Edwards Talks ‘Convergence Analytics’ and the Benefits of Tag Management

Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, and Managing Partner at Efectyv Marketing joined a panel of web analytics industry pioneers at Digital Velocity to discuss the value of tag management. Andrew spent a few minutes with us to define “convergence analytics” — his new initiative with fellow web analytics pioneer Rand Schulman — and to expand on the benefits of tag management. To keep up with Andrew and other hot topics in the analytics space, visit Andrew’s blog Measure for Measure.