SAN DIEGO, CA – April 29, 2014 – Tealium, the market leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced record first quarter results. The company also announced an additional $20 million in growth financing led by Silver Lake Waterman, which will be used to accelerate global expansion across all business segments, including engineering, sales, customer service and marketing.
“An estimated $1.5 trillion is spent annually on global marketing and communications programs,” said Jeff Lunsford, Tealium CEO. “Approximately $130 billion of this is spent on marketing technology. We are seeing rapid market adoption of Tealium’s award-winning solutions, which are designed to help enterprises get much higher returns from their marketing investments. No matter which marketing clouds or point solutions our customers are using, we are the foundation that makes those applications work better together to help drive more profitable, real-time customer interactions across all digital channels.”
Q1 Operating Highlights
New Growth Financing
Tealium also announced it secured an additional $20 million in growth financing in the quarter, led by Silver Lake Waterman, bringing the total amount the company has raised since January 2012 to $47.5 million, with Battery Ventures and Tenaya Capital leading earlier financings.
“We are pleased to be supporting Tealium’s global expansion efforts,” said Shawn O’Neill, Managing Director and Co-Head of Silver Lake Waterman. “Enterprises will continue to invest heavily in technologies that improve their customers’ experiences across all digital touch points, and we see Tealium as the market leader in the space.”
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About Silver Lake Waterman
Silver Lake Waterman is part of Silver Lake, the global leader in technology investing with over $23 billion in combined assets under management and committed capital and a team of approximately 110 investment and value creation professionals located around the world. Silver Lake Waterman focuses on providing growth capital, via its FLEX Capital product, to later-stage growth companies in the technology and technology-enabled industries. FLEX Capital is a proprietary, hybrid instrument created by Silver Lake to provide a flexible solution for companies in the technology industry ecosystem seeking to finance expansion. For more information about Silver Lake Waterman and Silver Lake, please visit www.silverlake.com.