Audience IQ
Audience IQ
Leverage Experian’s large database to improve your marketing and sales efforts. Utilize our high quality data that’s updated regularly to discover new revenue opportunities. Consumer DataConsumer Data Accelerate your marketing efforts with data on 299 million consumers and 116 million households. Lifestyle SegmentationLifestyle Segmentation Mosaic USA lifestyle segmentation empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages. Display AdvertisingDisplay Advertising Experian Marketing Services’ Audience IQ is a digital advertising platform that allows marketers to utilize consumer data within display advertising for more relevant messaging. Facebook AdvertisingFacebook Advertising Achieve the best Facebook campaign performance at the lowest cost. Alchemy Social is specifically designed to let you launch and manage hundreds of campaigns quickly. Cross-Channel Audience CreationCross-Channel Audience Creation Through our unique and proprietary linkage technology, Experian can connect your customer records, transactional records and our unparalleled consumer data to all meaningful online and offline advertising channels.
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Join a live demonstration of Tealium's native support for Experian to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Supported Integration Types
Audience IQ can be integrated in the following ways:
  • Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
  • Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
  • AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • EventStream These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • Installation Library Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
  • Developer API Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
  • Tealium Tool Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
  • Webbrowser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
  • Mobile Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
  • Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
  • Verbundene Geräte Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Features
This integration offers these features