Developer Overview

Understanding the Tealium Customer Data Hub

The CDH is the Tealium solution providing a central platform for end-to-end management of customer data across a tech stack.
The Data Layer is the bedrock of your Tealium solution and serves as the one true definition of your data.
Collecting Data
Transform and Enrich Data
Activate Data
More!

Get Building-Block Data and Normalize

Collect and Standardize

Get Data from Anywhere and Map to Your Data Layer Collect data from traditional sources using javascript, tags, pixels, etc. Collect data from other devices (like mobile, IoT, etc) with platform libraries, SDKs, APIs, etc. Collect data from offline sources and upload
  • Import offline data Supplement online data with valuable offline data from in-store, data warehouses, data lakes, etc.
Young woman giving consent to use her data that will be processed through a secure composable Customer Data Platform

Build Customer Insights Directly into the Data

Transformation and Enrichment

Set up a Customer Data Platform to Use Data Across Your Stack

Create a rich and portable customer profile to trigger actions in downstream systems or power further analysis of the data.

Validate and Maintain Data Quality

Solve the “garbage in, garbage out” problem by ensuring a high-quality data flow with specifications and tools to inspect data.

Use Machine Learning to Enrich Customer Profiles with Predictive Insights

Scale the value of your CDP data foundation by predicting any behavior you’re tracking
data privacy

Send Data for Analysis and Action

Integrate and Activate

An male employee is talking to a customer on the phone, a good example of when you can collect qualitative data.

Getting the Most Out of Tealium

Using the Tealium API
Getting more value out of the configuration and data in Tealium. Data Governance
Gain visibility and control over end-to-end data flow to manage data security, privacy and compliance.

man reading an article on his computer about the ftc data privacy announcement

Didn’t Find What You Were Looking For?

The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour , our active user community or our full documentation.
And please don’t hesitate to contact us and we’ll follow up ASAP to get you pointed in the right direction!