Understanding the Tealium Customer Data Hub

Introduction to CDH Documentation Foundational Concept The Data Layer

Get Building-Block Data and Normalize

Collect and Standardize

Get Data from Anywhere and Map to Your Data Layer

Collect data from other devices (like mobile, IoT, etc) with platform libraries, SDKs, APIs, etc.

Adding Tealium to iOS App

Adding Tealium to Android App

Docs for SDKs and All Libraries

Collect data from traditional sources using javascript, tags, pixels, etc.

Tealium Universal Tag (utag.js) for end-to-end client-side tag and data management (see mobile setup here).

Or use Tealium Collect Tag to get data into server-side infrastructure.

Collect data from offline sources and upload

Import offline data
Supplement online data with valuable offline data from in-store, data warehouses, data lakes, etc.

Build Customer Insights Directly into the Data

Transformation and Enrichment

Set up a Customer Data Platform to Use Data Across Your Stack

Create a rich and portable customer profile to trigger actions in downstream systems or power further analysis of the data.

Enrich visitor profiles with Attributes to build rich insights into your data.

Resolve customer identities with Visitor Stitching for a continuous customer view.

Manage Audiences across all your vendors.

Validate and Maintain Data Quality

Solve the “garbage in, garbage out” problem by ensuring a high-quality data flow with specifications and tools to inspect data.

Define Event Specs to ensure incoming data meets expectations.

Monitor Live Events to see data quality in real time.

QA data flow for individual users to confirm setup.

Use Machine Learning to Enrich Customer Profiles with Predictive Insights

Scale the value of your CDP data foundation by predicting any behavior you’re tracking

Define an ML strategy with use cases to determine what data you’ll need.

Create prediction models to populate customer profiles with predictive scores.

Evaluate the success of your model.

Integrate and Activate

Send Data with Tags

Use client-side event data infrastructure for traditional tag-based technologies (this event data could have customer-level insights behind it)

Send Data with Event-based Connectors

Use server-side event data infrastructure for emerging technologies like mobile, IoT, etc

Data with Audience-based Connectors

Use server-side audience data infrastructure for emerging technologies that use customer-level data

Tealium Functions: Run Custom JavaScript Functions

You can use Tealium Functions to retrieve data from other systems, augment Tealium data, or send data to other endpoints on the server-side.

Use Data in Your Own Data Warehouse or Data Lake

Send all data, or just a subset for any purpose in your internal systems

Getting the Most Out of Tealium

Using the Tealium API
Getting more value out of the configuration and data in Tealium.

iQ Revisions

Hosted Data Layer

Omnichannel File Status

Visitor Lookup

Data Governance
Gain visibility and control over end-to-end data flow to manage data security, privacy and compliance.

Consent and Privacy Management

User Management and Control

User management for client-side data

User management for server-side data

Data Security and Compliance

GDPR

Working with Data Warehouses and Lakes
Move data back and forth between Tealium and your internal systems.

Store and access structured event data and structured audience data

Store and access semi-structured event data and audience data

Amazon Kinesis Data Firehose

Microsoft Azure

Google Cloud Pub/Sub

Didn’t Find What You Were Looking For?

The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, or our full documentation.

And please don’t hesitate to contact us and we’ll follow up ASAP to get you pointed in the right direction!

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344

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