Developer Overview

Build Customer Insights Directly into the Data

Transformation and Enrichment

Set up a Customer Data Platform to Use Data Across Your Stack

Create a rich and portable customer profile to trigger actions in downstream systems or power further analysis of the data.

• Enrich visitor profiles with Attributes to build rich insights into your data.
• Resolve customer identities with Visitor Stitching for a continuous customer view.
• Manage Audiences across all your vendors.

Validate and Maintain Data Quality

Solve the "garbage in, garbage out" problem by ensuring a high-quality data flow with specifications and tools to inspect data.

• Define Event Specs to standardize events and validate incoming data.
• Monitor Live Events to see data quality in real time.
• QA data flow with Trace for individual users to confirm setup.

Use Machine Learning to Enrich Customer Profiles with Predictive Insights

Scale the value of your CDP data foundation by predicting any behavior you're tracking.

• Define an ML strategy with use cases to determine what data you'll need.
• Create prediction models to populate customer profiles with predictive scores.
• Evaluate the success of your model.