Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
A Look At Key MarTech Drivers In 2019: Customer-Centricity, Consent and Collaboration
A MarketingTech Article
2018 has been a tumultuous year for technology, with growing concerns of privacy and high profile scandals shaking previously unassailable giants. These giants heralded a new era of capability for marketers, creating new ways of targeting, unprecedented insight and scale. But now that customers are increasingly sensitive to…keep reading.
Two-Thirds Of B2B Brands Are Pushing Digital Transformation
A MediaPost Article
B2B brands are pursuing digital transformation — in varying degrees. Of 229 B2B decision makers, 68% say their firms are undergoing such a transformation. The process could affect many activities within a company, presumably including email marketing. Of those that aren’t pursuing a transformation, 25% are delaying the project because they are…keep reading.
The IoT Brings New Meaning To The Omnichannel Customer Experience
A CMS Wire Article
Companies hoping to succeed in 2019 and beyond (and what company doesn’t?) must continuously up the ante on the customer experiences they deliver. According to research, by 2020, customer experience will overtake price and product as the key brand differentiator. To win customers over and create loyalty, companies need to…keep reading.
Predictions: 2019 Data Science Jobs Market
An Information Week Article
The data science and analytics job market is still really hot. What’s more, after a year of salaries staying relatively flat, data science and analytics professionals can look forward to increases in 2019. That’s according to a series of 2019 predictions from a quantitative recruitment specialist firm. If your company plans to hire these professionals in 2019, or if you are a data scientist or analytics pro looking to make…keep reading.
What’s The Leading Cause Of Stress At Work? Yep, You Guessed It…
A Forbes Article
A recent Korn Ferry study discussed the single largest source of workplace stress. It was… yep, I suspect you guessed it… bosses, management, leadership… however you want to describe it. 35% of respondents named their boss as their single biggest stressor, and 80% felt that a leadership…keep reading.
