Analytics

Adobe Analytics 2.0

Join a live demonstration of Tealium's native support for Adobe Analytics 2.0 to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Leverage the Adobe Analytics Connector for sending enriched Visitor, Audience behavioral and event data to Adobe Analytics. Industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.

Supported Integration Types

Adobe Analytics 2.0 can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Adobe Analytics 2.0 can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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