AdTech

Adobe Audience Manager DCS

Join a live demonstration of Tealium's native support for Adobe Audience Manager DCS to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Adobe's Data Collection Servers (DCS) provides a Server-to-Server API to collect audience user data to be managed in Adobe Audience Manager. This article describes how to set up the service in your Universal Data Hub profile.

Supported Integration Types

Adobe Audience Manager DCS can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Adobe Audience Manager DCS can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Send Data Collection Event

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