AdTech

Amazon Ads Data Manager

Join a live demonstration of Tealium's native support for Amazon Ads Data Manager to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Amazon Ads Data Manager is designed to help advertisers and marketers streamline how they collect, organize, and activate their advertising and audience data across Amazon Ads products. Tealium’s Amazon Ads Data Manager connector simplifies the process of uploading audiences to ADM, where they can be shared and activated across the Amazon Ads platform.

Supported Integration Types

Amazon Ads Data Manager can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Amazon Ads Data Manager can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

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