AdTech

Amazon DSP

Join a live demonstration of Tealium's native support for Amazon DSP to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. Use Tealium’s connector to create audience metadata and to add audience records via the Amazon DSP Data Provider API.

Supported Integration Types

Amazon DSP can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Amazon DSP can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Features

This integration offers these features:

Add Hashed Record

Send hashed PII plus an external identifier (e.g. customer ID) to Amazon DSP to match Amazon shoppers with their hashed customer records including name, email, mobile, address, and zip code.

Add to Audience

Add a visitor to an audience within Amazon DSP.

Remove from Audience

Remove a visitor from an Amazon DSP audience.

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