Amazon DSP

AdTech

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About Amazon DSP

Reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. Use Tealium’s connector to create audience metadata and to add audience records via the Amazon DSP Data Provider API.

Supported Integration Types

Amazon DSP can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Amazon DSP can be integrated in the following ways:

Web Browser

Connected Devices

Mobile

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

Add Hashed Record
Send hashed PII plus an external identifier (e.g. customer ID) to Amazon DSP to match Amazon shoppers with their hashed customer records including name, email, mobile, address, and zip code.
Add to Audience
Add a visitor to an audience within Amazon DSP.
Remove from Audience
Remove a visitor from an Amazon DSP audience.

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Amazon DSP

Get a Demo

About Amazon DSP

Supported Integration Types

Amazon DSP can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Amazon DSP can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Features

This integration offers these features:

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue