About Amazon DSP

Reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. Use Tealium’s connector to create audience metadata and to add audience records via the Amazon DSP Data Provider API.


This integration offers these features:

  • Add Hashed Record
    Send hashed PII plus an external identifier (e.g. customer ID) to Amazon DSP to match Amazon shoppers with their hashed customer records including name, email, mobile, address, and zip code.
  • Add to Audience
    Add a visitor to an audience within Amazon DSP.
  • Remove from Audience
    Remove a visitor from an Amazon DSP audience.

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