Big Data

Amazon Bedrock AI

Join a live demonstration of Tealium's native support for Amazon Bedrock AI to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Amazon Bedrock AI Connector lets you invoke Bedrock foundation models, inference profiles, managed prompts, or full Bedrock Flows using mapped Tealium data. The connector sends data to Bedrock, receives structured JSON responses, and optionally forwards those insights back to Tealium Collect for real-time profile enrichment and activation. This provides a flexible pattern for building AI-driven decisioning pipelines directly from Tealium.

Supported Integration Types

Amazon Bedrock AI can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Amazon Bedrock AI can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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