AdTech

Amazon Consent Signal

Join a live demonstration of Tealium's native support for Amazon Consent Signal to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Amazon Consent Signal (ACS) is a consent sharing format from Amazon that lets advertisers communicate user consent choices when uploading or sharing customer data with Amazon Ads. This tag loads the ACS library and passes consent from your CMP or Tealium Consent Manager to Amazon Ads so downstream events include the appropriate consent signal.

Supported Integration Types

Amazon Consent Signal can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Amazon Consent Signal can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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