Axciom Real Identity rTag

Join a live demonstration of Tealium's native support for Axciom Real Identity rTag to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Axciom Real Identity rTtag provides the ability to flexibly instrument digital channels with data collection capabilities, identity generation and association, privacy governance and containers for managing invocation of partner tags.

Supported Integration Types

Axciom Real Identity rTag can be integrated in the following ways:

Cookie Matching

Cookie matching tags associate a vendor-specific cookie ID with the Tealium Visitor ID.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

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