The Axciom Real Identity rTtag provides the ability to flexibly instrument digital channels with data collection capabilities, identity generation and association, privacy governance and containers for managing invocation of partner tags.
Supported Integration Types
Axciom Real Identity rTag can be integrated in the following ways:
Cookie matching tags associate a vendor-specific cookie ID with the Tealium Visitor ID.
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
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