AdTech

Basis Technologies DSP

Join a live demonstration of Tealium's native support for Basis Technologies DSP to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Basis Technologies DSP unites front-to-end workflow automation with programmatic digital media planning and activation. With AudienceStream and EventStream the Basis Technologies DSP retrieves audience segments for ease of data transfer.

Supported Integration Types

Basis Technologies DSP can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Basis Technologies DSP can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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