Social

Campaigns

Join a live demonstration of Tealium's native support for Campaigns to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Leverage the Tealium and Twitter integration to manage the Twitter client side connector (including Conversion Tag), as well as send Enriched Visitor Profiles and Audiences to Twitter Campaign using our server side connector for more personalized custom advertising.

Supported Integration Types

Campaigns can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Campaigns can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Add Targeting Criteria to Line Item

Remove Targeting Criteria to Line Item

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