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DMD, an IQVIA Business, is a healthcare identity company dedicated to connecting marketers to key healthcare audiences for impactful engagement. They are the only provider of healthcare data that is first-party sourced, 100% opted-in, and privacy and regulatory compliant. Their Audience Identity Manager Extended Reach (AIM XR) provides identity-based, deep digital behavior and content engagement data.
Supported Integration Types
AIM XR Website Tag can be integrated in the following ways:
Device-Based Delivery
Input Connector
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Input Connector
Input Connectors send data to the Customer Data Hub.
Supported Device Types
AIM XR Website Tag can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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