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Oracle Eloqua

Join a live demonstration of Tealium's native support for Oracle Eloqua to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Oracle Eloqua enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects. Campaigns greatly scale for audiences across channels including email, display search, video, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyer's journey. Sales teams can close more deals at a faster rate, increasing Marketing ROI through real-time insight.

Supported Integration Types

Oracle Eloqua can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Oracle Eloqua can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Adding Contacts to Shared Lists

Remove Contact From Shared List

Insert Contacts

Update Contact

Subscribe Contact to Email Group

Unsuscribe Contact from Email Group

Eloqua Asynchronous Visitor Tracking Script

Tealium iQ allows for easy deployment of client-side Eloqua asynchronous tracking scripts

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