AdTech

Epsilon Event API

Join a live demonstration of Tealium's native support for Epsilon Event API to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Epsilon is the leader in outcome-based marketing with a rich 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes. Leverage the Epsilon Event API to pass information to Epsilon regarding what customers view and purchase on your website.

Supported Integration Types

Epsilon Event API can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Epsilon Event API can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

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