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App Events allow you to measure the performance of your app using Facebook Analytics for Apps, measure conversions associated with Facebook ads, and build audiences to acquire new users as well as re-engage your existing users.
Supported Integration Types
Facebook App Analytics can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Facebook App Analytics can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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