Facebook Conversions Connector is designed to help businesses maintain data privacy while delivering personalized experiences to their customers, without relying on browser-based tools like cookies. Additionally, Conversions API provides businesses with full funnel visibility, accurate data sharing, and data control. Full funnel visibility offers businesses the ability to share a wider array of data than is currently captured by Pixel. Data sharing through Conversions API is more accurate than other methods; businesses don't have to worry about data getting lost because of a browser crash or an ad blocker. Conversions API gives businesses more control over what they share. That means businesses that implement the Conversions API in lieu of Pixel decide what to share and when to share it. By contrast, Pixel sends all events in real-time.
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Supported Integration Types
Facebook Conversions can be integrated in the following ways:
Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
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Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
This integration offers these features