About Google Ad Manager 360

Google's premium platform for publishers, Google Ad Manager 360, combines DoubleClick for Publishers and Google Ad Exchange, to enable publishers to increase revenue, ensure brand protection and to benefit from a centralized workflow.

Features

This integration offers these features:

  • Google Ad Manager Conversion
    Track conversions and user activity with Tealium's client-side Ad Manager Conversion tag.
  • Add Visitor to User-List or Segment
    Set automated triggers for Adding Visitors to User List or Segment leveraging enriched visitor and audience data from AudienceStream.
  • Remove Visitor From User-List or Segment
    Set automated triggers for Removing Visitors from a User List or Segment leveraging enriched visitor and audience data from AudienceStream.
  • Cookie Matching Service for Google Ad Manager
    Client-side cookie match tag adds Google's 3rd party identifier for use with AudienceStream

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