Google Ads Enhanced Conversions for Leads

Join a live demonstration of Tealium's native support for Google Ads Enhanced Conversions for Leads to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Google Ads Enhanced Conversions for Leads uses first-party user-provided data from your website to measure sales and transactions that happen off your website. If you run lead-generation campaigns to drive offline sales, enhanced conversions for leads can help you understand the impact of your ad spend.

Supported Integration Types

Google Ads Enhanced Conversions for Leads can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Ads Enhanced Conversions for Leads can be integrated in the following ways:

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

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