About Google Ads Enhanced Conversions for Leads

Google Ads Enhanced Conversions for Leads uses first-party user-provided data from your website to measure sales and transactions that happen off your website. If you run lead-generation campaigns to drive offline sales, enhanced conversions for leads can help you understand the impact of your ad spend.

The 2022 State of the CDP Report

See how customer data platforms (CDPs) are helping marketers drive ROI and adapt to key challenges in 2022.

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