About Google Ads Enhanced Conversions for Web

Using the Google Ads Enhanced Conversions for Web Connector, via the Google Ads API, you can leverage enhanced conversions by sending first-party customer data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online conversions driven by ad interactions.

The 2022 State of the CDP Report

See how customer data platforms (CDPs) are helping marketers drive ROI and adapt to key challenges in 2022.

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