About Google Ads Enhanced Conversions for Web

Using the Google Ads Enhanced Conversions for Web Connector, via the Google Ads API, you can leverage enhanced conversions by sending first-party customer data in the form of conversion adjustments. Google uses this additional data to improve the reporting of your online conversions driven by ad interactions.

2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

Get the Report