About Google – Floodlight

Floodlight is the conversion tracking system for the Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports.

Features

This integration offers these features:

  • Track Floodlight Conversion
    Floodlight is the conversion tracking system for the Google Marketing platform.

The 2022 State of the CDP Report

See how customer data platforms (CDPs) are helping marketers drive ROI and adapt to key challenges in 2022.

Get the Report