Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience.
Get a Demo
Join a live demonstration of Tealium's native support for Google to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Supported Integration Types
Google Analytics can be integrated in the following ways:
Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
This integration offers these features
Send Social Event
Sends a page link event to Google Analytics, such as a facebook like or tweet.
Send Click Event
Sends a page click event to Google Analytics
Send Link Event
Sends a page link event to Google Analytics
Screen View Event
Sends a screen view event to Google Analytics
Page View Event
Data Layer Mapping
analytics.js and ga.js
Tealium iQ supports both analytics.js and ga.js (Legacy) implementations
Request User Deletion
The Google Analytics User Deletion API allows a Google Analytics customer to delete data for a given user identifier from a project or web property. User Deletion requests can be made using either Firebase projects or Google Analytics properties.