Google Analytics

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Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience.

Supported Integration Types

Google Analytics can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Analytics can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

Send Social Event

Sends a page link event to Google Analytics

Send Click Event

Sends a page click event to Google Analytics

Send Link Event

Sends a page link event to Google Analytics

Screen View Event

Sends a screen view event to Google Analytics

Page View Event

Load Rules

Data Layer Mapping

Extensions

Request User Deletion

The Google Analytics User Deletion API allows a Google Analytics customer to delete data for a given user identifier from a project or web property. User Deletion requests can be made using either Firebase projects or Google Analytics properties.

Client-side Libraries

Tealium iQ supports GA4

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