About Marketo

Tealium's integration with Marketo allows marketing operations and email marketing professionals to enrich their marketing automation programs for customer behavior attributes to build more targeted and relevant programs. Through its AudienceStream product, Tealium allows marketers to add and update lead information based on customer behavior and supports triggered email campaigns based on real-time interactions. Tealium's support of Marketo's Munchkin JavaScript API also allows non-technical users the ability to add and enhance web site tracking to help build a more robust marketing automation implementation.

Features

This integration offers these features:

  • Add Lead to a List
  • Remove Lead From a List
  • Send Transactional Email
  • Create or Update a Lead
  • Merge a Lead

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