AdTech

Microsoft UET Conversion API

Join a live demonstration of Tealium's native support for Microsoft UET Conversion API to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Microsoft Universal Event Tracking (UET) is a Microsoft framework which captures user engagement data on your website, enabling features like conversion tracking (such as purchases or leads), audience targeting (such as Remarketing), auto bidding and Microsoft Bing for Commerce. The UET Conversion API can be used independently or alongside UET JS tracking.

Supported Integration Types

Microsoft UET Conversion API can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Microsoft UET Conversion API can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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