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Personalization

Movable Ink

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Tealium and Movable Ink’s integration allows marketers to activate the behavioral event data stored in Tealium to generate personalized content within Movable Ink.

Supported Integration Types

Movable Ink can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Movable Ink can be integrated in the following ways:

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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