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Tealium and Movable Ink’s integration allows marketers to activate the behavioral event data stored in Tealium to generate personalized content within Movable Ink.
Supported Integration Types
Movable Ink can be integrated in the following ways:
Device-Based Delivery
AudienceStream
EventStream
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
EventStream
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Supported Device Types
Movable Ink can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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